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KNOWLEDGE · ANALYSIS AND PLAYBOOKS

Read by CEOs and CTOs of mid-market e-commerce.

We write not to capture SEO traffic but to deliver specific business and technical knowledge you won't find in generic marketing blogs from agencies. Most of our articles are based on real cases from the portfolio.

9
Articles in the library
No ghostwriting
Every piece written by a specialist
Every month
A new long-form article
01 Article library

All articles, sorted chronologically.

01

PrestaShop → Shopify Plus migration: the full playbook without losing SEO

What happens when a mid-market store migrates from PrestaShop to Shopify Plus? A 7-stage playbook drawn from the Topeshop case, where conversion grew by 58%.

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02

Why the IT department shouldn't choose the e-commerce platform

Choosing an e-commerce platform is a business decision, not a technological one. An analysis of three cases where IT decided for the business and how it ended.

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03

Three AI use cases in e-commerce that actually work

Most "AI in e-commerce" is FAQ chatbots without business value. We show three concrete use cases we've deployed in production with measurable ROI.

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04

SEO-first migration: how not to lose 30% of organic traffic

The industry benchmark for traffic drop after migration is 15–30%. Our migrations come in under 3%. We show the concrete SEO-first process we use to achieve this.

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05

Sylius vs Shopify Plus for B2B mid-market — an honest comparison

B2B with individual pricing and credit: Sylius wins. D2C with EU expansion plans: Shopify Plus wins. Full comparison with concrete numbers for each platform.

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06

Growth Retainer vs SLA: when package hours stop being enough

A store generating €2M+ in annual revenue typically outgrows SLA packages. Signals that it's time to move to Growth Retainer, and how that change affects cost vs value.

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07

Core web vitals for mid-market: why TTFB under 200ms matters

Core Web Vitals isn't just SEO — it's conversion. TTFB above 500ms correlates with 5–10% conversion drop. Concrete optimization steps for each platform.

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08

Five e-commerce agency selection mistakes that cost €100k+

Choosing the wrong agency can cost a mid-market store up to €100k+ in the first year. A list of five most common mistakes and how to spot them before signing.

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09

Legacy PHP → Symfony: case study of a migration after twelve years of code

Bogart Meble case study: full migration process from PHP 5.4 to Symfony 6 while preserving twelve years of custom business logic, without losing rankings and without downtime.

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